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1461 Mariscal Antonio José de Sucre
Buenos Aires, CABA, C1428
Argentina

+11.6003.8185

FRASSAÏ is a fragrance and jewelry house born in Buenos Aires and New York. With a sensorial approach to design, each piece is conceived to evoke the senses. Our fine scented candles and eau de parfum collection will transport you into a scented journey through places, memories and time. As part of the house's sustainable approach, all jewelry is handcrafted locally and in small quantities. We utilize recycled materials whenever possible. 

blog

Our blog is about perfume, jewelry and our own creative journey. Embark on this sensorial experience with us to learn more about Buenos Aires, about what makes a candle fragrance or perfume unique, and learn more about our timeless modern jewelry which has a sensorial approach to design. We share details about our luxury scented candles, our handmade sterling silver and gold rings, cuffs, necklaces and earrings. In addition we are sharing exclusive lifestyle tips. 

The Noses Behind Frassaï's New Perfume Collection: Rodrigo Flores-Roux, Yann Vasnier, Olivier Gillotin

FRASSAI

Fragrance is harmony and I believe in letting the essence of each fragrance come through in harmony. In creating my perfume collection, I appealed to the soul and style of each of the noses I worked with.
— Natalia

Rodrigo Flores-Roux •  VERANO PORTEÑO

“To me, fragrance is all about the quest for beauty, pleasure and perfection” 
“My love for flowers and for my native country, Mexico, gives me an infinite source of inspiration.”
Rodrigo Flores-Roux

Rodrigo Flores-Roux

Rodrigo is masterful with white florals, and I immediately knew that if I was to capture the spirit of the jasmine scent that infuses Buenos Aires during summer, he would understand exactly how. His rich Mexican heritage and relentless quest for beauty were key to interpreting this feeling. We played with beautiful citrus notes from Italy, paying homage to the Italian immigrants that came to my country and also to Astor Piazzolla, whose tango the fragrance is named after. The radiant top notes mimic the morning sun, when the flowers bloom. The delicacy and freshness of this parfum are deliberate, as a soft summer breeze that caresses your skin. 


Olivier Gillotin • TIAN DI

"Many of my fragrance experiences are souvenirs of the past, taken from distant places, journeys and life experiences."
"A perfume is a piece of art, where the harmony of the perfume has to work within a space and time."
Olivier Gillotin

Olivier Gillotin

Tian DiHeaven and Earth, was inspired by my practices of Taoism. It was important to reflect the spiritual and ritualistic nature of these internal practices. The image of the journey invites us to discover unknown territories and also the landscapes within ourselves. 


Yann Vasnier • BLONDINE


“Perfume has been the biggest adventure of my life, taking me around the world, but it has all started in my family’s garden in Brittany” 
" I experiment a lot, but I always add a touch of classical elegance.”
Yann Vasnier Perfumer Blondine

Yann and I worked together on many fun projects. His French style always carries a dose of originality and sexiness. In Blondine, there is something that captivates you right away. The soft nuances of the gourmand and animal notes are brought to life with captivating florals. No one better than Yann to capture the magic of this French fairy tale. Although the perfume is a big floral named after a beautiful young blond girl, I find that this fragrance is extremely well worn by men. 

 

How do you describe Scent? Understand and Gain Insight into Perfume

FRASSAI

Unlike with music, art or fashion, no true formal vocabulary has been established to explain and describe fragrance. The terminology used will vary from person to person. And although there is consensus on certain terms, some others are still disputed even by renowned fragrance industry connoisseurs. Ask two experts and you may receive different responses. 

Why is it so important to know how to describe scent?

It is a language, like many others. One that will allow us to to express our desires and communicate better. 

Have you heard the terms "head" "heart" "base"? - Did they leave you wondering what this really meant? 

Perfume is an accord, similar to a musical accord, and it's visualized in 3 parts: 

Head ~ Heart ~ Base

Olfactie Pyramid

 

HEAD or TOP NOTES

The head or top notes represent the first 15' minutes of evaporation of a fragrance. This is the period that provides freshness and sparkle.

HEART or MIDDLE NOTES

The heart or middle notes normally account for the following 3 to 4 hours. These are the ingredients that give personality or character to a fragrance.

BASE or BACKGROUND NOTES

The base represents the final 4 to 5 hours of the perfume, the notes that give a scent tenacity and depth.

Raw Materials in their pyramid structure

Raw Materials in their pyramid structure

Among the top notes of a perfume we will find citrus, aromatics, greens, fruits, marine or ozonic notes, and aldehydes. Quite a range which will be perceived when we first spray a fragrance, which is normally when we decide whether we like it or not.

Moving on to the heart, we find florals, spices, woods and leather. And on the base, notes such as amber, musk, sweet/powdery and animal.

These 3 parts of a perfume form a complete structure. Each raw material will play a more or less significant role in the overall pyramid structure, giving way to the fragrance profile and olfactive family. and the intensity of each particular note

Some fragrances put emphasis on the head and less on the base notes, creating a lighter fragrance. One that puts more emphasis on the base notes while containing some heart notes, will be a heavier fragrance. There are many facets in between. Creativity is endless!

For instance, Chanel 5 has a top note that is dominated by an aldehydic accord and supported with a hint of citrus. The heart is floral and woody with a touch of spice. And at the base, we find vanilla and musk with a light animal accord. 

The component parts or raw material families which make up the perfume will determine the nature of a fragrance.

Curious to learn more? I'll be going more in depth about each of the fragrance families and some other aspects of perfume in the upcoming weeks. 

Natalia

HOW TO MEASURE YOUR RING SIZE AT HOME

FRASSAI

1. Find a ring that is your size

2. Use a ruler or caliber to measure the inside diameter of the ring and then match it with the circles on below size sheet

  • Example: if your ring has an inside diameter of 17.7 millimeters (0.696 inches), this corresponds to size 7.5

  • If the diameter falls between two sizes, choose the larger size

Frassaï HOW TO MEASURE YOUR RING SIZE AT HOME

You’re all set. 

If we do not offer your size or a size that is close, please contact us for custom sizing options.

 

A Journey to immortality via @skinandscentsaga

FRASSAI

"Tian Di, ultimately, captivated me so tenderly & so demurely. Bright & crisp opening, green tannins of Ti Kuan Yin (not listed specifically, yet consistently conjured) uniquely support both zesty floral and leathery elements. Delightful, contemplative, memorable. Remarkable unpretentiousness - no superficial exoticism detected."

Image via @skinandscentsaga

Image via @skinandscentsaga

Frassaï, a modern jewelry & fragrance house debuted with three creations, and each is essentially representing a particular olfactory chronotope.

Blondine - a character in French fairy tales by Madame D'Aulnoy (available via Google Play for free) and by Comtesse de Ségur, aka Sophie Rostopchine. 

Verano Porteño - archetypal summer lushness of Buenos Aires.

Tian Di - heavenly feast, Pantao hui, in the peach garden of Xiwangmu, Queen Mother of the West. Peach is the symbol of immortality & transcendental virtue. Tian Di, ultimately, captivated me so tenderly & so demurely. Bright & crisp opening, green tannins of Ti Kuan Yin (not listed specifically, yet consistently conjured) uniquely support both zesty floral and leathery elements. Delightful, contemplative, memorable. Remarkable unpretentiousness - no superficial exoticism detected.


#Frassai #TianDi #PantaoHui #蟠桃會#OlivierGillotin #Xiwangmu #西王母#ChineseHeritage#QueenMotherOfTheWest#PeachSymbolism #Fragrance#ScentedDaily #SensualStamina#SensorialSynergy #FragrantPairings#BookPairing #Bookwormsta#ScentedJourney #SensorialExperience#OlfactoryChronotope #OlfactoryImages#OlfactoryInterpretations#TravelWithYourNose #DecemberScents#BeautyWithinAndWithout #BeautyPDX#BeautyPNW #AmericanPerspective 
@Frassai

CaFleureBon Reviews Frassaï's New Perfume Collection

FRASSAI

I can honestly tell you that I had no idea how deeply I was going to be enamored of each Frassaï perfume – until the samples arrived and I dared to commit them to the flesh. Trying to choose a favorite has been agonizing, much like being asked to choose a favorite child. I adore each and every one; that alone might suggest just how unique and marvelous they are. ~ Ida Meister, Senior Editor, CaFleureBon

Cafleurebon on Frassai

Text and photos via CaFleureBon

CaFleureBon on Frassai Blondine
Blondine review CaFleureBon
CaFleureBon on Frassai Verano Porteno
Natalia & Perfumers via CaFleureBon Fragrance Blog

Special thanks to Michelyn Camen and Ida Meister. 

Eau de Parfum by you

FRASSAI

Thank you to everyone who keeps sending us their photos of our new eau de parfum #scentedjourney

Blondine Perfume Review by Xoxo KyiaDante

FRASSAI

The fall Frassai 2017 fragrance collection includes three scents: Blondine, Verano Porteno, and Tian Di. Blondine is the fragrance that Natalia selected for me to try and believe me when I say that I am OBSESSED with it! The smell is very sweet and sensual, not to mention it’s a great transition fragrance meaning that you can wear it for work and play!! The main fragrance notes are salted butter caramel, pear leaves, ashok flower, tiger lyly, cocoa,and blond musks, which are blended together to make the most amazing everyday scent that is now one of my go-to perfumes. I am a sucker to a tee for floral scents and when the first time that I smelled this one, I immediately fell in love! Another thing that I love about the fragrance is that the scent is powerful, but it’s not in an way overpowering. I have definitely had some experiences with stronger scents that can really be too much to wear on a daily basis, but the Blondine fragrance is not like that at all! I have a feeling that it’s going to be my new favorite go-to scent for fall!

Frassai eau de parfum xoxo kyia dante
Frassai Bondine perfume by xoxokyiadante
Frassai perfume via XOXO Kyia Dante

Photos by XOXO Kyia Dante

Read the full blog post at XOXO Kyia Dante

Perfumery at its best

FRASSAI

The world of fragrance is without doubt one of the most fascinating and creative ones. The sense of smell is powerful, emotional, and many times unconscious. Creating a perfume collection that reflects my vision of perfumery, that speaks to discerning noses while embodying the aesthetic beauty that Frassaï jewelry and candle lines are known, was as challenging as it was fulfilling. Join me on this #scentedjourney. We are just getting started...

Natalia Outeda - Founder & Scent Designer

Natalia Outeda Founder Frassaï

The Frassaï Fall Collection includes:

Verano Porteño- Verano Porteño captures the feeling of Buenos Aires during summertime. Crisp citrus notes and green leaves are facetted with petaly florals and rich woods to create a bright burst of sophisticated freshness. 

Olfactive family: Floral Chypre Hesperidic

Blondine- Innocent sensuality is revealed through notes of sacred Ashok flower, spicy Tiger Lily and the seductive allure of cocoa, salted butter caramel, and vanilla in a base of irresistible blond musks. 

Olfactive family: Floral Musky Gourmand

Tian Di- A ritual for the senses, embodied in earthy incense, rich green flowers, peach elixir, and calming woods.  

Olfactive family: Woody Oriental

Packaging

Each of the fragrances is captured in sleek Italian glass and crowned with a modern wooden cap. 

The Future is Female Pop-UP

FRASSAI

Join us for a PopUP this Saturday Oct. 7

171 Chrystie Street

(Buddy Warren gallery)

12pm-6pm 

(VIP TICKETS ARE SOLD OUT)

We are thrilled to join a fantastic group of #bossladies this coming Saturday in celebration of women-owned businesses. 

The Style Theory Poster.jpg

Shop FRASSAÏ jewelry, discover our scented candles, and get a whiff of our new perfume collection. We are pre-selling our portable eau de parfum collection here!

Free admission 12pm-6pm. Come to our early VIP social to sip & shop before doors open to public & receive a swag bag!

RSVP here (not required)

The best gifts for your hostess

FRASSAI

Champagne bottles and flowers are overplayed. Why not go for something more personal when choosing a gift for your host or hostess. Scented candles and home accessories are our go-to choices. Find out why below... 

Flower bouquet by Frassaï ~ best hostess gifts

SCENTED CANDLES

It's less difficult than you think to choose a great candle for your host/hostess. You may already know what kind of scents the person likes, in which case you can pick up a fragrance with tons of personality, like Gustav (a fiery blend of spices and sensual notes) or Marlene (a masterful blend of leather, tobacco, vanilla cream and aged Scotch whisky). 

If you are not sure, you can play it safe with soft floral notes, like in Bebel. This is our best-selling candle for self-gifting and is adored particularly by women. Although men love it too. What is not to love about Brazil? Bebel is inspired by exotic tropical ingredients and the sounds of bossa nova. Peonies, guava juice, watery pear and sandalwood will let you travel to paradise without leaving your house; or your host's! Since this is meant to be a gift... right? 

A more classical approach to fragrance is Ada, where dewy green leaves softly caress the whitest gardenia. This is a sure way to prolong summer all year long. This floral candle will swoon any white flower lovers (gardenia, jasmine, white violets are the main fragrance notes).

If looking for something more masculine, like a smoky leather reminiscent of a jazz club, Clifford will do. Its notes of suede, incense and saffron will fill the room with delight even while it's not burning. 

Candles are indeed a wonderful and thoughtful present that indicate you've actually made an effort. We love pairing any of our scents with home accessories that are beautiful and useful as well, like our copper candle wick trimmer and the chicest snuffer you'll ever see (put out your candle with style!). 

Frassai Copper Candle Wick Trimmer

HOME ACCESSORIES

A candleholder is the ultimate luxurious gift. When you are ready to take it up a notch, gift your host a hand-finished solid copper candleholder. The base of lenga wood will not only look pretty but will also protect the surface. After burning the candle, your host will appreciate filling the copper vessel with fresh flowers before replacing with a new candle scent. 

Frassai Copper Candleholder with Wood base

NÜWA ~ Reconnect with your Inner Goddess

FRASSAI

Nüwa (nỳ wá; Chinese: 女媧), is a goddess in ancient Chinese mythology best known for creating mankind and repairing the pillar of heaven.

Nüwa Jewelry Collection Frassaï Buenos Aires - New York

The new collection, inspired by the nurturing and transformative energy of the female goddess, is beautiful and mysterious. The shapes are delicate yet powerful, suggestive of the feminine figures bringing life into the world. Each form is highly auspicious, representing the renewing energy of the universe. Organic necklaces and earrings are paired with modern crown rings and graceful bracelets. Deeply intuitive and protective, the jewelry pieces will transport you to a world where myths are unveiled. 

New Stockist: Velas Frassaï en Editor Market

FRASSAI

Ya podés conseguir nuestras velas perfumadas en Editor Market.

Stop by our new stockist, Editor Market in Palermo.

Descubrí 5 velas que estimulan tu imaginación

  • Ingredientes únicos: cuero, madera de aquilaria, musgo de roble, peonías, civeta... 
  • 60 horas de duración 
  • Blend de cera vegetal, cremoso y de exquisita calidad 

Más nuestros accesorios en cobre...