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New York
New York, NY,
United States

FRASSAÏ is a jewelry and fragrance brand with bases in Buenos Aires and New York. Our pieces combine noble and organic materials and often play with fragrance, engaging the senses. Each one is the expression of an emotion. FRASSAÏ does not rely solely on expensive materials, believing that everything that comes from nature is precious. As part of the house's sustainable approach, all jewelry is handcrafted in limited quantities. Each piece is truly unique.

May Day


Our blog is about perfume, jewelry and our own creative journey. Embark on this sensorial experience with us to learn more about Buenos Aires, about what makes a candle fragrance or perfume unique, and learn more about our timeless modern jewelry which has a sensorial approach to design. We share details about our luxury scented candles, our handmade sterling silver and gold rings, cuffs, necklaces and earrings. In addition we are sharing exclusive lifestyle tips. 

May Day



Today we celebrate Labor Day around the world, and we also celebrate la fête du muguet.

Muguet, also known as Lily of the Valley, is a delicate and beautifully scented flower that captures the essence of springtime. It was during the Middle Ages that it first traveled from Japan to Europe. Considered a lucky charm, it was offered to King Charles IX the first of May, 1851. It was then that he decided to offer it to the ladies of the court every 1st of May. A tradition was born.

Fast-track to 1886, the labor movement is sparked in Chicago, demanding an 8-hour work week and better labor conditions. It would take 30 years for France to catch on. In 1919, the 8-hour work week is finally ratified by the Senate and May 1st is chosen to celebrate. 

Moving beyond labor history, it is worth noting that Muguet has been a significant source of inspiration for perfumers and jewelers alike. From Dior to Lalique, we find that muguet is capable of capturing many hearts. We hand-picked some of our favorite Muguet objects for you, hoping it will bring good fortune too. 


Harvest: This bell-shaped flower is picked by hand. First harvest is in May. 


An infusion: Mariage Frères Lily Muguet White Tea. 

Mariage Freres Tea

A candleDiptyque Muguet


A vintage jewel: Lalique Muguet Earrings. René Lalique created numerous designs inspired by this flower. 


Lalique Muguet Earrings

A wedding bouquet: Kate Middleton's wedding bouquet, composed of myrtle, lily of the valley, and hyacinth. 

Kate Middleton's lush bouquet

An object of desire: FRASSAÏ's Fleur Ring. Inspired by the beauty of nature.  

A fragranceDiorissimo. The muguet fragrance par excellence.

Diorissimo by Christian Dior Paris