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FRASSAÏ is a fragrance and jewelry house born in Buenos Aires and New York. With a sensorial approach to design, each piece is conceived to evoke the senses. Our fine scented candles and eau de parfum collection will transport you into a scented journey through places, memories and time. As part of the house's sustainable approach, all jewelry is handcrafted locally and in small quantities. We utilize recycled materials whenever possible. 

blog

Our blog is about perfume, jewelry and our own creative journey. Embark on this sensorial experience with us to learn more about Buenos Aires, about what makes a candle fragrance or perfume unique, and learn more about our timeless modern jewelry which has a sensorial approach to design. We share details about our luxury scented candles, our handmade sterling silver and gold rings, cuffs, necklaces and earrings. In addition we are sharing exclusive lifestyle tips. 

I dream my painting... / Sueño mi pintura...

FRASSAI

“I dream my painting and I paint my dream.” 
― Vincent van Gogh

Ah, the muses! Those elusive ladies! They seldom show up when one invites them as they'd rather appear at unusual hours, often at bedtime. 

Such dissimile things as the steps of a dance, sun rays glimmering on the grass or an old postcard found in a drawer might awake inspiration. A color, a textur, a flavor might trigger creativity...Eureka! There it was! This is a moment of illumination and euphoria. So easy...or is it? Being constantly surprised by the little things helps pave the way for the muses' visit, but it doesn't suffice. The road that transforms a spark of enthusiasm into a concept and later into the design of a piece -not to talk about its materialisation- is frequently long and winding.  Proportion and finish will be later appreciated without consciously acknowledging them. 

The muses never warn us about possible complications or issues that need urgent solving: the world of ideas clashes with the factic world.  The process has less than pretty stages, much like the caterpillar that gets ready to morph into a butterfly. Long hours of hammering, soldering, polishing -sometimes with the ensuing burns- are required in the making of a beautiful jewelry piece. The final result -a necklace, a ring in its tiny box- is only the tip of the iceberg.

 

 


“Sueño mi pintura y pinto mi sueño.” 
― Vincent van Gogh


¡Ah, las musas! ¡Esas damas elusivas! Rara vez se presentan cuando uno las invita ya que prefieren, en cambio, aparecer a horas inusitadas; a menudo al intentar conciliar el sueño.

Cosas tan disímiles como los pasos de una danza, los rayos del sol centelleando sobre el pasto o una postal antigua encontrada en un cajón pueden despertar la inspiración. Un color, una textura, un sabor, pueden detonar la creatividad...¡Eureka! ¡Ahí estaba! Este es un momento de iluminación y euforia Era tan fácil...¿o no tanto?

Sorprenderse constantemente por las pequeñas cosas prepara el camino para la visita de las musas, pero no alcanza con esto. El camino que convierte una chispa de entusiasmo en un concepto y luego en el diseño de una pieza -por no hablar de su materialización- es con frecuencia largo sinuoso. Las proporciones y el acabado normalmente se aprecian sin reconocerlos de manera consciente. Las musas nunca nos advierten sobre posibles complicaciones o asuntos que necesitan  urgente resolución: el mundo de las ideas choca con el mundo fáctico.  El proceso pasa por fases menos agraciadas, un poco como la oruga que se prepara para convertirse en mariposa. Largas horas de martilleo, soldado, pulido -a veces con las ocasionales quemaduras- son necesarias en la realización de una bella pieza de joyería. El resultado final -un collar, un anillo en su cajita- es sólo la punta del iceberg.

The Sacred Wood Cherished by the Arts and the Muses Pierre Puvis de Chavannes 1884

The Sacred Wood Cherished by the Arts and the Muses Pierre Puvis de Chavannes 1884