Modern fragrance and jewelry house | Buenos Aires and New York | FRASSAI
We share our inspiration as we embark on a journey of fragrance, art and beauty. Discover our indie perfume and candle lines, fragrance reviews and our own creative journey. Embark on this sensorial experience with us and stimulate your imagination
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Video: @greenglassargentina Grabados: Eli Moreno Locación: Casa PopUp
Creating one-of-a-kind olfactive journeys is the result of vision and team work. It all starts with the selection of the most precious ingredients to create an olfactive harmony that will gain dimension as it interacts with your unique skin. Last week, Natalia shared her creative journey at CASA concept store in Buenos Aires. We have many more #sensorialexperiences to share with you this year. In the meantime, discover our collection in Buenos Aires (@frassai & @casa_popup), Miami (@osmeperfumery), Abu Dhabi (@limitedgallery) and of course, on frassai.com. We have a special gift offer for preorders of A Fuego Lento and Discovery Sets 👃🏼#buenosairesmeetsnewyork#scentedjourney
fotos: Gonzalo Kramer
Un perfume de alta gama es el resultado de visión y creatividad, de la selección de los ingredientes más preciados para lograr una armonía perfecta que cobra dimensión al conectar con cada piel. La semana pasada nuestra fundadora @natalia_outeda dio una #cataolfativa en la tienda concepto @casa_popup Buenos Aires. Te gustó? Tenemos mucho más para compartir con vos este año.
Embarcá en un #viajesensorial y estimulá tu imaginación. Nuestros perfumes y #velasfrassai se encuentran disponibles exclusivamente en nuestro acogedor showroom de CABA, en CASA y por supuesto, en frassai.com.
Concertá cita al 11.6003.8185 o firstname.lastname@example.org
Un recorrido sensorial a través de la perfumería nicho, un encuentro para descubrir este universo misterioso, explorar sensaciones y sentir perfumes en los que se unen visón, creatividad y calidad junto a la creadora de FRASSAÏ, Natalia Outeda.
UP CLOSE WITH FRASSAÏ’S FOUNDER
& NOSE RODRIGO FLORES-ROUX
INTERVIEWED BY CARLOS POWELL FROM BFL
We reveal the inspiration behind the new fragrances, A FUEGO LENTO and TEISENDDU, walk you through the mysterious ingredient everyone's talking about: flouve odorante, and will even tell you why you should NOT smell coffee beans plus teach you how to fold a test strip!
DISCOVER THE FRAGRANCES
Last week I met with Rodrigo Flores-Roux, the nose behind
two distinct takes on jasmine composed by the Master of white flowers. Each one creates a singular mood; one is bright and solar, a morning blooming jasmine with magnolia, citrus, vetiver and patchouli. The other, a simmering night-blooming jasmine with suede and the coumarin hay scent of flouveodorante. Both contain FRASSAÏ’s signature ingredient: maté absolute, lifting and supporting the floralcy with grace.
We had a wonderful #smellsession and are already planning our next perfume, so keep an eye and your nose out!👃🏼
Roxanne Kirkpatrick, the nose behind TEISENDDU, sends us her First Edition box from Paris, France.
What happens when a true historical and family story is so riveting that it inspires a #perfume? And the #fragrance is every good as the tale? @frassai #teisenddu composed by #roxannekirkpatrick a young #Givaudan perfumer who studied with #oliviergillotin met #nataliaouteda in NY and two powerful women cocreated an equally powerful #fragrance. Based on a tale of the clipper ship Mimosa that brought 153 #welsh people to #patagoniaargentina in 1865, the scent is named for the #tortanegra of Natalia's youth. This darkly gourmand perfume is more than a sweet treat, complex with mossy, leathery and a nod to #mimosa. As summer wanes and we crave cozy scents this is one you will want in your collection.Read More
FRASSAI He Says, She Says Review by Persefume
READ the full article here
BLONDINE She – flowers of spring bloom in this perfume, unexpectedly lavish and oriental. There’s definitely a pear present here, but above all – the most unusual collaboration between white flowers and cocoa, only possible in dreams, or a myth, as they would never grow together in reality. Wonderful and multi-faceted perfume, with ever-changing face.
TIAN DI She – Wonderfun (:D), earthy iris in the opening – carrot and hibiscus seeds anyone? Fresh ginger and galbanum add a vibrant green feel to it, beautifully prolonged by citrusy aspects of olibanum. The peach is so abstract here at first that I find it almost unrecognizable, as if she were wearing a mask – but then in incorporates, gains weight and buttery, celestial texture. Festive and meditative at once, this perfume is my favourite of the three.
VERANO PORTEÑO He – So green! It combines classic green, crispy citrus and woody elements with dash of subtle flowers and aromatic spices. Result is nostalgic, yet somehow full of energy and joy of life – I imagine it really evokes its brief story.
Go behind the scenes as FRASSAÏ founder Natalia Outeda talks about what inspired each of her fragrances, what ingredients are in them and how they are composed.
Don't miss any of the videos, subscribe to the YouTube channel here: Youtube.com/frassai
Make your candles smell better and last longer
The DOS and DON'TS of candle burning
Don't you wish your scented candles lasted forever? Follow these tips and make them last longer. Plus, prevent black soot, tunneling and improve fragrance throw!
Burn your candle at least two hours on first use
To get the most of your candle, allow the top wax layer to melt fully on first use. This means that you will need to burn your candle for at least two hours when first lighting it.
Use the right tools
Trim the wick. The longer your wick, the faster your candle will consume. Trimming the wick is key to making it last longer. It also prevents smoke and ensures your candle is burning as tested. We suggest keeping it at the same length as when new, or about a quarter of an inch. Trim every time you use your candle. This will increase its life by 25%.
Re-center the wick after each burn
If your wick has shifted, it will be burning closer to the glass edge than intended. Re-center it while the wax is still liquid (wait a few minutes for it to cool of first). Re-centering will prevent soot stains from blackening the glass.
Keep it Clean
If the glass turns black, gently wipe off the stains with a wet tissue or cotton pad. Glass may turn black if you burn the candle too long, so put out the candle after 3 or 4 hours. The scent will still linger!
Reuse your candle glass
The good news is that your candle container can be repurposed. After the candle has burnt completely, simply submerge in warm soapy water. The remaining wax will pop up. Rinse the glass and dry. Use it to hold flowers or beauty brushes.
Keep dust off when not in use
Keeping the lid on your candle when not in use will prevent dust from forming. A glass dome can also be a stylish way to display your candle at home.
The Noses Behind Frassaï's New Perfume Collection: Rodrigo Flores-Roux, Yann Vasnier, Olivier Gillotin
Rodrigo Flores-Roux • VERANO PORTEÑO
“To me, fragrance is all about the quest for beauty, pleasure and perfection”
“My love for flowers and for my native country, Mexico, gives me an infinite source of inspiration.”
Rodrigo is masterful with white florals, and I immediately knew that if I was to capture the spirit of the jasmine scent that infuses Buenos Aires during summer, he would understand exactly how. His rich Mexican heritage and relentless quest for beauty were key to interpreting this feeling. We played with beautiful citrus notes from Italy, paying homage to the Italian immigrants that came to my country and also to Astor Piazzolla, whose tango the fragrance is named after. The radiant top notes mimic the morning sun, when the flowers bloom. The delicacy and freshness of this parfum are deliberate, as a soft summer breeze that caresses your skin.
Olivier Gillotin • TIAN DI
"Many of my fragrance experiences are souvenirs of the past, taken from distant places, journeys and life experiences."
"A perfume is a piece of art, where the harmony of the perfume has to work within a space and time."
Tian Di, Heaven and Earth, was inspired by my practices of Taoism. It was important to reflect the spiritual and ritualistic nature of these internal practices. The image of the journey invites us to discover unknown territories and also the landscapes within ourselves.
Yann Vasnier • BLONDINE
“Perfume has been the biggest adventure of my life, taking me around the world, but it has all started in my family’s garden in Brittany”
" I experiment a lot, but I always add a touch of classical elegance.”
Yann and I worked together on many fun projects. His French style always carries a dose of originality and sexiness. In Blondine, there is something that captivates you right away. The soft nuances of the gourmand and animal notes are brought to life with captivating florals. No one better than Yann to capture the magic of this French fairy tale. Although the perfume is a big floral named after a beautiful young blond girl, I find that this fragrance is extremely well worn by men.
Unlike with music, art or fashion, no true formal vocabulary has been established to explain and describe fragrance. The terminology used will vary from person to person. And although there is consensus on certain terms, some others are still disputed even by renowned fragrance industry connoisseurs. Ask two experts and you may receive different responses.
Why is it so important to know how to describe scent?
It is a language, like many others. One that will allow us to to express our desires and communicate better.
Have you heard the terms "head" "heart" "base"? - Did they leave you wondering what this really meant?
Perfume is an accord, similar to a musical accord, and it's visualized in 3 parts:
Head ~ Heart ~ Base
HEAD or TOP NOTES
The head or top notes represent the first 15' minutes of evaporation of a fragrance. This is the period that provides freshness and sparkle.
HEART or MIDDLE NOTES
The heart or middle notes normally account for the following 3 to 4 hours. These are the ingredients that give personality or character to a fragrance.
BASE or BACKGROUND NOTES
The base represents the final 4 to 5 hours of the perfume, the notes that give a scent tenacity and depth.
Among the top notes of a perfume we will find citrus, aromatics, greens, fruits, marine or ozonic notes, and aldehydes. Quite a range which will be perceived when we first spray a fragrance, which is normally when we decide whether we like it or not.
Moving on to the heart, we find florals, spices, woods and leather. And on the base, notes such as amber, musk, sweet/powdery and animal.
These 3 parts of a perfume form a complete structure. Each raw material will play a more or less significant role in the overall pyramid structure, giving way to the fragrance profile and olfactive family. and the intensity of each particular note
Some fragrances put emphasis on the head and less on the base notes, creating a lighter fragrance. One that puts more emphasis on the base notes while containing some heart notes, will be a heavier fragrance. There are many facets in between. Creativity is endless!
For instance, Chanel 5 has a top note that is dominated by an aldehydic accord and supported with a hint of citrus. The heart is floral and woody with a touch of spice. And at the base, we find vanilla and musk with a light animal accord.
The component parts or raw material families which make up the perfume will determine the nature of a fragrance.
Curious to learn more? I'll be going more in depth about each of the fragrance families and some other aspects of perfume in the upcoming weeks.
1. Find a ring that is your size
2. Use a ruler or caliber to measure the inside diameter of the ring and then match it with the circles on below size sheet
Example: if your ring has an inside diameter of 17.7 millimeters (0.696 inches), this corresponds to size 7.5
If the diameter falls between two sizes, choose the larger size
You’re all set.
If we do not offer your size or a size that is close, please contact us for custom sizing options.
The world of fragrance is without doubt one of the most fascinating and creative ones. The sense of smell is powerful, emotional, and many times unconscious. Creating a perfume collection that reflects my vision of perfumery, that speaks to discerning noses while embodying the aesthetic beauty that Frassaï jewelry and candle lines are known, was as challenging as it was fulfilling. Join me on this #scentedjourney. We are just getting started...
Natalia Outeda - Founder & Scent Designer
The Frassaï Fall Collection includes:
Verano Porteño- Verano Porteño captures the feeling of Buenos Aires during summertime. Crisp citrus notes and green leaves are facetted with petaly florals and rich woods to create a bright burst of sophisticated freshness.
Olfactive family: Floral Chypre Hesperidic
Blondine- Innocent sensuality is revealed through notes of sacred Ashok flower, spicy Tiger Lily and the seductive allure of cocoa, salted butter caramel, and vanilla in a base of irresistible blond musks.
Olfactive family: Floral Musky Gourmand
Tian Di- A ritual for the senses, embodied in earthy incense, rich green flowers, peach elixir, and calming woods.
Olfactive family: Woody Oriental
Each of the fragrances is captured in sleek Italian glass and crowned with a modern wooden cap.
Ylang ylang - the flower of flowers - is an exotic flower with a delicious sweet scent and a touch of spiciness. Its name, which seems to repeat itself, places emphasis on the beauty of the flower, thus calling it "the flower of flowers."
Sweet smelling Ylang Ylang
The precious yellow flower grows in the lush forests of the Comoros islands, off the south coast of Africa. The petals are handpicked by the women in the local community, providing work and insuring the sustainability of the process. This is part of the ethical sourcing efforts of Givaudan, a world-renowned fragrance supplier.
Woman handpicking ylang ylang blooms in the island of Mohéli. The colorful clothing paired with the rich yellow flower color create a paint-like image. (photo via Givaudan)
Ylang ylang is one of the main notes in our candle Bebel, giving richness and a buttery texture to the scent, which was created with nose Yann Vasnier.
Discover our best-selling scented candle. A soft-spoken fruity floral with pinkish guava flesh, subtle green pears and immaculate white peonies come to life in a serene fragrance painted in pastel hues.
Meet Roxanne, the talented nose and #NextGenPerfumer behind three of our candle scents. She was recently interviewed by Eddie Bulliqi for Fragrantica, an online magazine and community for perfume lovers.
"Working with naturals is emotional for me; you can feel the soul and depth of the scent with every breath ...This is where I feel a strong emotional connection and passion for creation."
Read the full interview: FRAGRANTICA
SHOP ROXANNE'S CREATIONS
MARLENE - An ambiguous creamy leather
ADA - A sultry dew-covered gardenia
CLIFFORD - An elegant and contemplative incense