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Independent niche perfume house. Vegan and cruelty free fragrances New York, vegan luxury candles | Buenos Aires meets New York | FRASSAI | With a sensorial approach to design, each piece is conceived to evoke the senses. Our fine scented candles and eau de parfum collection will transport you through meaningful personal scented journeys

Modern fragrance and jewelry house | Buenos Aires and New York | FRASSAI

We share our inspiration as we embark on a journey of fragrance, art and beauty. Discover our indie perfume and candle lines, fragrance reviews and our own creative journey. Embark on this sensorial experience with us and stimulate your imagination

Filtering by Tag: natalia outeda

Friday Morning Interview with Carlos Powell from Brooklyn Fragrance Lover

FRASSAI

FRASSAÏ receives a solid 4 stars and "stellar" review in the new Perfumes the Guide 2018 by Luca Turin and Tania Sanchez

FRASSAI

The Perfumes Guide 2018 by Luca Turin and Tania Sanchez is now avialable on Amazon.com. We are truly honored at FRASSAÏ to have our three fragrances: Blondine, Tian Di and Verano Porteño not only included in this exhaustive guide, with wonderful reviews on all three scents. We are also humbled to read the graceful words about the art direction of our founder, Natalia Outeda, and proud to recive the rarely given 4-star rating on all perfumes ⭐️⭐️⭐️⭐️.

This perfume guide has been released ten years after Luca & Tania released the A-Z Guide. It is the result of an exhaustive and passionate (not always fabulous) review of 1,200 fragrances that were launched in the global fragrance market during the last decade, 2008-2018. As a novelty, it incorporates a much needed coverage of the niche perfume market, that includes us! Although we didn't get around to tally up the star ratings, the authors claim that half of the 1,200 fragrances reviewed, only received one to two star ratings - only 20 out of these got 5.

We are immensely proud to have a solid 4-stars on all three of our scents. Below is a snippet of what Luca Turin thinks about FRASSAÏ and the eaux de parfum in the collection. However, if you are interested in perfume, we highly recommend that you get your copy, sit down in a comfy chair with beverage (and perfume) of choice in hand, and take a leisurely afternoon to enjoy this wonderfully written book. Only available on Kindle for now (although it's readable on your browser and iPhone) - paperback and hardcover coming soon. 


"(Natalia) must have been a paragon evaluator and art director, because every one of her fragrances is evidence of someone with a goal, a steady hand at the helm, and a deep understanding of the strengths of her chosen perfumers. For a start, the perfumes smell good all the way, from a sumptuous, heady top note via a solid, beautifully worked out, Lauder-level heart (when will the snobs finally realize Lauder under art director Karyn Khoury was the American Guerlain?), to that rarest of things these days, a really good drydown... all are of stellar quality."

BLONDINE**** "...slowly develops into one of the most interesting orientals in a long time, smooth, rich, devoid of clichés" 

TIAN DI**** "what is remarkable about Tian Di, and strongly suggests an ingenious assemblage, is the solidity of the accord (easily twenty-four hours on strip) not budging away from a glorious, slanting-sunlight glow. Great stuff.


VERANO PORTEÑO**** "It turns out a smile can be smelled. I cannot find another way to describe the floral start... this one has a twist that goes beyond those stately creatures (Beyond Paradise, Oscar) ... which gives the top note a flirty lift that first promises to turn heads, then to break hearts. 

The Noses Behind Frassaï's New Perfume Collection: Rodrigo Flores-Roux, Yann Vasnier, Olivier Gillotin

FRASSAI

Fragrance is harmony and I believe in letting the essence of each fragrance come through in harmony. In creating my perfume collection, I appealed to the soul and style of each of the noses I worked with.
— Natalia

Rodrigo Flores-Roux •  VERANO PORTEÑO

“To me, fragrance is all about the quest for beauty, pleasure and perfection” 
“My love for flowers and for my native country, Mexico, gives me an infinite source of inspiration.”
Rodrigo Flores-Roux

Rodrigo Flores-Roux

Rodrigo is masterful with white florals, and I immediately knew that if I was to capture the spirit of the jasmine scent that infuses Buenos Aires during summer, he would understand exactly how. His rich Mexican heritage and relentless quest for beauty were key to interpreting this feeling. We played with beautiful citrus notes from Italy, paying homage to the Italian immigrants that came to my country and also to Astor Piazzolla, whose tango the fragrance is named after. The radiant top notes mimic the morning sun, when the flowers bloom. The delicacy and freshness of this parfum are deliberate, as a soft summer breeze that caresses your skin. 


Olivier Gillotin • TIAN DI

"Many of my fragrance experiences are souvenirs of the past, taken from distant places, journeys and life experiences."
"A perfume is a piece of art, where the harmony of the perfume has to work within a space and time."
Olivier Gillotin

Olivier Gillotin

Tian DiHeaven and Earth, was inspired by my practices of Taoism. It was important to reflect the spiritual and ritualistic nature of these internal practices. The image of the journey invites us to discover unknown territories and also the landscapes within ourselves. 


Yann Vasnier • BLONDINE


“Perfume has been the biggest adventure of my life, taking me around the world, but it has all started in my family’s garden in Brittany” 
" I experiment a lot, but I always add a touch of classical elegance.”
Yann Vasnier Perfumer Blondine

Yann and I worked together on many fun projects. His French style always carries a dose of originality and sexiness. In Blondine, there is something that captivates you right away. The soft nuances of the gourmand and animal notes are brought to life with captivating florals. No one better than Yann to capture the magic of this French fairy tale. Although the perfume is a big floral named after a beautiful young blond girl, I find that this fragrance is extremely well worn by men.