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Sucre 1461, timbre 16
Belgrano, Buenos Aires


Independent niche perfume house. Vegan and cruelty free fragrances New York, vegan luxury candles | Buenos Aires meets New York | FRASSAI | With a sensorial approach to design, each piece is conceived to evoke the senses. Our fine scented candles and eau de parfum collection will transport you through meaningful personal scented journeys

Modern fragrance and jewelry house | Buenos Aires and New York | FRASSAI

We share our inspiration as we embark on a journey of fragrance, art and beauty. Discover our indie perfume and candle lines, fragrance reviews and our own creative journey. Embark on this sensorial experience with us and stimulate your imagination

Filtering by Tag: sensorial experience

Experiencia Sensorial en BBID


Experiencias únicas que invitan a viajar con el olfato. En el espacio de Bárbara Bertone, en la Rue des Artisans sobre la calle Arenales en Recoleta, nuestra fundadora, Natalia Outeda, presentó la línea de fragancias HOME de sus dos marcas, FRASSAÏ y ASTOR PARFUMS.

Las invitadas hicieron un recorrido por la perfumería a través de historias que inspiraron cada creación. Además descubrieron el Arte del Layering, un nuevo concepto creado por Natalia Outeda que propone customizar las fragancias de los espacios que habitamos haciendo Layering de acordes olfativos. Cada room spray y difusor está compuesto de notas que pueden combinarse de multiples formas para crear espacios verdaderamente únicos.

Las velas FRASSAÏ y los room sprays y difusores ASTOR, se encuentran disponibles en BBID.


Unique experiences that invite us to travel with the senses. In the wonderful space of interior designer Bárbara Bertone, in the Rue des Artisans in Recoleta, our founder, Natalia Outeda, shared fragrances from her two brands, FRASSAÏ y ASTOR PARFUMS.

Our guests embarked on a sensorial experience and learned about the stories that inspired each creation. They also discovered the Art of Fragrance Layering, a new concept created by Natalia Outeda, which proposes customizing the scent of the home and other spaces by layering olfactive accords. Each room spray and diffuser is composed by notes that can be combined in multiple ways, to create truly unique and and individually inspired fragrances.

FRASSAÏ scented candles ASTOR room sprays and diffusers are available for purchase at BBID.

Happiness in a bottle


What if happiness came in a bottle? In the form of fragrance permeating in the air, exuding from every pore of your body, and engaging your senses...? 

Scents Hunter, who prefers to remain anonymous, yet is ever present in her daily scented Instagram posts, claims that Blondine makes her happy.

Blondine de @frassai es un amor para toda la vida. No puedo soportar ver que se termina. Su cacao, lo salado de su fórmula, su misterio y su equilibrio perturbador me fascinan. Me hace feliz usarlo. 
Frassaï's Blondine is eternal love. I cannot stand seeing the fragrance come to an end. Its cocoa, the salty nuance of the formula, its mystery and perturbing balance fascinate me. Wearing it makes me happy. 

Does scent uplift you? What fragrances stimulate your imagination? 

5 candle burning tips


Want to get more out of your scented candle?

If you want your candle to last longer without the tunneling or soot while improving fragrance throw, read on, we have a few tips for you. 

1. Trim the wick

It is such a simple trick yet so many tend to overlook this piece. Trimming the wick of your candle to 1/4" before the first lighting and each time the candle is relit can increase its duration by 25%. This can make a big difference. Your 50-hour candle will last over 60 hours. That's a full month of daily scent for way less than your regular cup of Joe.  

Tools to trim: we love this engraved copper wick trimmer.

2. Keep it clean

Make sure the wick and wax pool are clean at all times. This will prevent candle smoke from forming while improving fragrance throw, the scent that is diffused in the air as the candle burns. 

Never drop your used matches into the candle; this debris can become a second wick, creating two flames and excessive heat. 

3. How long is too long?

For best results, burn candles for 2 to 4 hours. Resist the urge to light for less, extinguishing the flame before the pool has fully melted will create a tunnel. 

If you wish to experience your scent for longer than 4 hours, consider extinguishing the candle, letting the wax cool off and then relighting. You will notice that even when the candle is off the scent still lingers in the air. 

Try our chic copper snuffer to extinguish the flame.

4. Why is my candle leaving wax on the sides of the glass as it burns?

"Tunneling", or wax not being burned to the edge, may occur if the candle is lit and extinguished before the pool of melted wax has formed. Burn your candle for a minimum of 3-4 hours the first time, and 2 hours in successive lightings to ensure that a sufficient wax pool is created. 

5. Get centered

Gently center the wick once the wax has cooled off a bit. This will prevent blackening of the glass.

Do not despair, if the glass is dirty, just wipe it off gently with a dry cloth. Make sure the candle is extinguished first. Next time, make sure you let the candle burn until the wax pool is fully melted. 

Safety is important too. 

Always burn candles on a heat resistant surface, away from wind draughts and things that can catch fire. Keep away from children. Read our candle safety instructions here.

Now lighting a scented candle will be a more pleasurable experience. 




Soaking in the sun


We've been busy soaking in the sun and the wonderful scents of nature. We are creating new pieces inspired by our sensorial world, from scent to touch to visual beauty... Stay tuned! You can sign up to be an insider and never miss our exclusive news. We also welcome you to contact us with feedback, questions or just to say hi. Enjoy this beautiful week!



Scented Journey

Estuvimos inmersos disfrutando del sol y los maravillosos aromas de la naturaleza. Estamos creando una nueva colección... inspirándonos en un mundo de estímulos sensoriales, desde el olfato, al tacto y la visión. Suscribite a nuestra newsletter para estar al tanto de las ultimas novedades. Como siempre, podés escribirnos con comentarios, preguntas o sólo para saludarnos a Disfruten esta bella semana!



Fragrance ritual


FRASSAI Candle Ritual

Few things feel more liberating than coming home from the hostilities of the outside world and kicking off your shoes. Change into something more comfortable, pour yourself your favorite drink -be it scotch or green tea- and dim the lights. Music is essential. Choose a candle according to the atmosphere you'd like to create. Is it the fiery eroticism of musk you are after? Or would the serene chastity of a fruity floral suit the occasion better? Perhaps incense and woods will provide the austere setting you need to meditate. Trim the wick and light it with intention. Let the fragrance fill the air and put you under its spell. Breathe deeply and feel how the room slowly becomes transformed into an ideal place.

Nota bene: Please read our safety and precaution tips in order to obtain the best performance from your candle


Pocas cosas se sienten más liberadoras que volver a casa de las hostilidades del mundo exterior y descalzarse. Ponete algo más cómodo, servite tu bebida preferida -sea whisky escocés o té verde- y atenuá las luces. La música es esencial. Elegí una vela de acuerdo al clima que querés crear. ¿Estás buscando el erotismo fogoso del almizcle? ¿O la castidad de un delicado floral afrutado sienta mejor a la ocasión? ¿Quizás el incienso y las maderas pueden brindar el entorno sereno que necesitás para meditar? Recortá el pabilo y encendelo con intención. Dejá que la fragancia llene el aire y permitite caer bajo su encanto. Respirá profundamente y sentí cómo de a poco la habitación se transforma en un lugar ideal.

Nota bene: Por favor leé nuestras precauciones de seguridad y preguntas frecuentes para obtener los mejores resultados de tu vela. Iría con link a las precautions and faqs.