Modern fragrance and jewelry house | Buenos Aires and New York | FRASSAI
We share our inspiration as we embark on a journey of fragrance, art and beauty. Discover our indie perfume and candle lines, fragrance reviews and our own creative journey. Embark on this sensorial experience with us and stimulate your imagination
Awaken your senses and stimulate your imagination
This December we are all about our beloved NYC.
This is a special chance for you to come and meet our founder, Natalia Outeda, in person and discover our eau de parfum and candle collections.
We are coming to you right before Christmas for your last minute gifts and a weekend of sensorial fun.
WHEN: Saturday December 22 & Sunday December 23 from 11am-5pm STAND 77
WHERE: 72 Noble St - Brooklyn Expo Center - STAND 77
Free Gift with Purchase
Meet Natalia at the WAWO (We Are Women Owned) Holiday Pop-Up
Saturday 12/15 from 11am-8pm and Sunday 12/16 from 11am-6pm.
568 Broadway, corner of Prince St.
Free gift with purchase
On smoke, light and perfume
In ancient times, incense was of capital importance during religious rituals. The smoke produced by the combustion of fragrant substances -mainly resins- was supposed to elevate prayers away from the people and reach the corresponding deities in high heavens. The origin of perfume is intrinsically related to smoke, even by ethymology: the word “perfume” derives from the Latin “per-fumum” which means, precisely, “through smoke”. Frankincense, copal, guaiac and myrrh are still used all over the world, their smoke considered to have purifying properties.
Candles, instead, are not about smoke but about light. In fact, they shouldn't produce smoke or soot. Although candles might also be used ritualistically they, somehow, convey less solemnity and austerity than incense. Maybe what we find fascinating is the warm glow of the flame, imparting its serenity to everyone around. This feeling is heightened in the case of scented candles, fragrance adding its powers to light. Perhaps there's something atavistic in the fire itself, like a minimalistic version of a bonfire. It is as common to make a wish when lighting a candle as it is to do so when blowing out the candles of a birthday cake.
De humo, luz y perfume
En la antigüedad, el incienso era de capital importancia durante los rituales religiosos. El humo producido por la combustión de sustancias fragantes -principalmente resinas- tenía por tarea elevar a los cielos las plegarias lejos de las personas y llegar a las deidades correspondientes. El origen del perfume está intrínsecamente relacionado con el humo, incluso por etimología: la palabra “perfume” deriva del Latín “per-fumum” que quiere decir, precisamente, “a través del humo”. Olíbano, copal, guayacán y mirra son, aún hoy, usados en el mundo entero, ya que se considera que su humo tiene propiedades purificadoras.
Las velas, en cambio, poco tienen que ver con el humo sino con la luz. De hecho, no deberían emitir humo ni hollín. Aunque las velas se emplean también de manera ritual, en cierto modo comunican menos solemnidad y austeridad que el incienso. Quizás lo que encontramos fascinante sea el cálido resplandor de la vela, que imparte su serenidad en derredor. Esta sensación se ve realzada en el caso de las velas perfumadas, ya que la fragancia suma sus poderes a la luz. Tal vez haya algo atávico en el fuego mismo, como si se tratara de la versión minimalista de una hoguera. Es tan corriente pedir un deseo al encender una vela como hacerlo cuando se apagan las velas de una torta de cumpleaños.
FRASSAÏ es la primera casa de perfumería de alta gama independiente Argentina. Fundada por una mujer, FRASSAÏ ofrece fragancias que invitan a un viaje sensorial y cruelty free.
Galardonados 4 estrellas por el experto Luca Turin en su guía de Perfumes 2018 & Mejor Nueva Marca de Perfumes 2018 por Colognoisseur.
Destacada por L’officiel, Harper’s Bazaar, Univision, MIAMI LIVING, Fragrantica, Cafleurebon, Basenotes, Persefume, The Scented Hound &Fragrances of the World.
Embarcate en una Nueva Experiencia Sensorial
¿Sabías que FRASSAÏ nace en la maravillosa Buenos Aires?
Hace 5 años comenzamos con joyas perfumadas y ahora tenemos una colección de perfumes de alta gama para que despiertes los sentidos y te embarques en un mundo de armonía y belleza. Dicen que nuestras fragancias son distintas, que tienen magia y cuentan una historia.
Te animás a probarlas?
"Quedé feliz de conocerte a vos y experimentar la belleza de tus perfumes llenos de energía ying-yang en equilibrio. Están "bien parados", saben quiénes son, saben que hay belleza en la experiencia completa, con los sentidos a pleno y una adentro, "al reparo" y libre. Y también saben de cambios, de estaciones, de soles y lunas, y están cómodos con eso, (muy tao, muy río que fluye ahí también). Hay películas, piezas de música, cuadros, poemas que te "mueven" (en los dos sentidos de mover/conmover), ¿viste?, agregan sentido desde un lugar cero racional. Yo anhelo los momentos en los que se da eso, relámpago de intuición, que es puro bliss. Tus creaciones tienen eso, como todo arte que viene del alma. Feliz, feliz, feliz de tener conmigo este perfume y todo eso que me provoca olerlos en mi piel." Paula
• • • BUENOS AIRES • • •
Sábado y domingo estaremos en La Casona de San Isidro para que puedas disfrutar de una experiencia olfativa junto a nosotros
La cita: Roque Sáenz Peña 639, SAN ISIDRO de 14 a 21 hs
• • • SÓLO POR HOY • • •
Además, hoy en la web, comprando con Mercado Pago, tenés 10% de descuento +un mini perfume de regalo.
Te recordamos que estamos hasta el 5 de diciembre y luego regresamos en enero. Aprovechá a hacer tus compras navideñas #buenosairesmeetsnewyork
In October FRASSAÏ was part of the men’s and women’s Olfactif subscription box with Teisenddu and Tian Di. Danielle from Olfactif interviewed founder Natalia. Read the interview.
Meet Natalia Outeda, Founder of Frassaï, a fragrance house where Buenos Aires meets New York City! See how flowers, food and fragrance had a great influence on her life and how the intrigue of beauty became the driving force of her brand!
How long have you been interested in scent and perfume? How did you start learning about it?
I became passionate about fragrance when I started working in the industry, back in 2005. Before then, I loved wearing perfume but didn’t have a signature scent. I wore Diva, Cristalle, Ysatis... but once I became immersed in the industry, a whole new world opened up to me, and it was quite fascinating. I got to see what it was like behind the scenes, test things out on a daily basis and be part of this secretive and mysterious world.
Tell us the story of how you transitioned from the floral/restaurant industry to the fragrance industry?
I’ve always been intrigued by beautiful things. Food, flowers and perfume have something in common, they are ephemeral. They also allow us to connect with others, to share our journeys in a simple yet meaningful way. I was very lucky to learn from one of the best restaurateurs and floral designers in New York. I was studying design at F.I.T. when I began working at La Grenouille, a NYC landmark that has historically hosted the likes of Salvador Dali, Greta Garbo, Charlie Chaplin and St. Exupéry, who wrote parts of The Little Prince on the upstairs floor. This place had the most incredible flower arrangements I had ever seen and the scent of the dining room still lingers with me. This experience opened me up to a world of refinement and beauty that still inspires me today. Transitioning to fragrance just happened naturally.
I see that your brand is certified vegan and cruelty free. Why is that important?
Harmony with nature is important to me and all the fragrances I create lightly touch upon that subject. When I started the candle and eau de parfum collections, I made a point to ensure they were vegan friendly and cruelty-free. I am not personally vegan and I work with leather, but I find that many of the products we use contain unnecessary ingredients. We have become more aware of our impact on the environment and I truly believe we can have luxurious, well-crafted scents that are more conscious. Better for you doesn't mean sacrificing an elegant aesthetic, it is simply a more transparent and authentic approach. You will also find that FRASSAÏ's outer packaging is deliberately thinner than that of other niche brands. This was also a conscious decision. Most people throw the box away, so we decided to make it fun and colorful yet light so we can minimize its impact. For our portable touch point perfume, we skip the box and use fabric pouches that you can use to keep jewelry in. We also created cedar wood boxes for our limited edition perfumes this year, making these not only part of the olfactive story, but inviting consumers to reutilize them. We find that in addition to storing perfumes and jewelry, they make for great tea boxes.
Along the journey I learned that it's important to keep an open mind. Many natural ingredients are not biodegradable or safe on skin, they can even deplete valuable natural resources if not harvested sustainably.
What are you most proud of with your brand or your fragrance compositions?
My mission is to inspire people around the world to awaken their senses. I am grateful to have been given the opportunity to bring this vision to life and share my creations. I’m humbled by the followers I have from all over the world. It's this connection that I cherish the most. Many have become friends because we share a common language and passion. Fragrance bloggers and scent critics like Luca Turin have also been extremely supportive of my work. When people congratulate me for launching a new line in an overcrowded marketplace, I feel like I’m doing something right. It gives me the drive to continue creating because I realize that the experience that I bring with me is reflected in the end product. People actually take notice.
Besides your own brand, what other fragrances do you wear, if any? If so, which are some of your favorites and why?
Since I started developing my line, I haven’t worn anything but FRASSAÏ. I truly love the scents and I only create fragrances that I would personally wear. I don’t recall ever finishing a perfume bottle before. I couldn’t identify with any one fragrance, and I have tested hundreds, if not thousands as a result of my work in the industry. I obviously have incredible appreciation for some of the classics and I'm proud of the launches I collaborated on (Polo Red, Kiehl's Orange Flower & Lychee, Parfums DelRae among others...)
Now my every day go-to fragrance is Verano Porteño, although with the change of seasons I am currently wearing Teisenddu and Tian Di. While I was in NY I was obsessed with Blondine. My sister wears it really well and I was kind of jealous! And for a romantic evening out, A Fuego Lento never fails. I feel that I have found my voice through the creation of perfume.
You also sell flacon necklaces, so cool! How did you come up with this idea and did you design them yourself?
It all started back in 2013 with the Fragrance Flacon Necklace, marrying jewelry and scent. FRASSAÏ stands for "fragrance" and "assai", a test done on metals to assess their purity. I wanted to create modern objets d'art to carry perfume while inviting the wearer to embark upon a new sensorial experience. I design and hand-make all the jewelry that is sold on frassai.com. Lately I have been more focused on the eau de parfum collection, however 2019 promises an expansion of the jewelry line.
If you could describe your brand in 3 words, what would they be?
Buenos Aires meets New York. It is more than 3, I know! But it captures the spirit of the brand.
What’s next for you and the brand?
I would like to continue offering unique sensorial experiences, allowing people to dream and transport themselves with each fragrance. I want to make this a journey of harmony and beauty. Fragrance is a way to uplift and inspire. Something as primitive and mysterious as smell can positively impact our lives. Ultimately we are all intimately connected through air.
Earlier this month, during the U.S. elections, we set out to cast our own vote. The candidates were our five eaux de parfum: Blondine, Tian Di, Verano Porteño, Teisenddu and A Fuego Lento.
It was a tight race and for a moment we thought we’d have a tie, but slowly a clear winner emerged. We were delighted to see that Teisenddu was the most voted for fragrance: A journey on the Mimosa from Wales to Patagonia.
The runner up: Verano Porteño!
This past week I have been sampling fragrances by New York fragrance house FRASSAÏ. Natalia Outeda created @frassai with @givaudanperfumeperfumers Yann Vasnier, Olivier Gillotin, @rodrigofloresrouxand Roxanne Kirkpatrick. Natalia’s focus for her brand is a sustainable and cruelty-free collection that is inspired by her experiences living in Argentina and the U.S. There are currently five fragrances in the collection. Stockist details are on Frassaï’s website.
Tian Di runs a sharp spicy incense note in parallel with a velvety, woody note that has facets of powder and an overlay of fuzzy peach skin.
Blondine has soft floral notes with delicate and ethereal musk. The fragrance also has cocoa and a salted butter caramel accord. This description sounds sweet but the gourmand notes (thankfully) don’t overpower the rest of the fragrance.
A Fuego Lento is a limited edition fragrance in the collection. It’s a solar white floral that radiates orange flower and jasmine sambac. Jasmine’s creaminess has been intensified, leading nicely into a warm base of tolu balsam and a suede accord.
For me Teisenddu is the most intriguing fragrance in the collection. Inspiration came from torta negra, a cake made with rum, dried fruit and nuts. 19th century Welsh immigrants who settled in Patagonia introduced the cake to Argentina. Teisenddu will be available in the US from December and features a spicy fresh kick of juniper and nutmeg before notes of rum, dark sugar and leather take over.
My favourite fragrance in the collection is Verano Porteño. Created by perfumer Rodrigo Flores-Roux, the fragrance is a celebration of summer in Buenos Aires when the streets come alive with the scent of jasmine. There is something so catchy in this fragrance. The hook comes from a bitter green citrus note that pairs perfectly with jasmine. This citrus note with Calabrian bergamot is fizzy, energetic and to me it offers up something a little bit salty. This leads to dewy petals of jasmine on a backdrop of vetiver and ambrette seed. This is how I want my summer to smell!
FRASSAÏ BLONDINE, TIAN DI AND VERANO PORTEÑO REVIEWED BY CASSIANO SILVA OF PERFUMART BRAZIL.
GOLD HOUR. Fusion of Cardamom, Calabrian Bergamot, Imperial Jasmine, Ambrette Seed, Vetyver, Argentine Maté for Verano Porteño by @frassai
UP CLOSE WITH FRASSAÏ’S FOUNDER
& NOSE RODRIGO FLORES-ROUX
INTERVIEWED BY CARLOS POWELL FROM BFL
We reveal the inspiration behind the new fragrances, A FUEGO LENTO and TEISENDDU, walk you through the mysterious ingredient everyone's talking about: flouve odorante, and will even tell you why you should NOT smell coffee beans plus teach you how to fold a test strip!
DISCOVER THE FRAGRANCES
gioiagiustinoLight on Verano Porteño by @frassai ✨Crisp citrus🍋notes and green leaves🌿are facetted with petaly florals🌺and rich woods🌳to create a bright burst of sophisticated freshness. A scent that captures the feeling of Buenos Aires during summertime.🌞//
#frassai #parfume #scent #scentoftheday #light #stilllife #stilllifephotography #scents #fragrance
Last week I met with Rodrigo Flores-Roux, the nose behind
two distinct takes on jasmine composed by the Master of white flowers. Each one creates a singular mood; one is bright and solar, a morning blooming jasmine with magnolia, citrus, vetiver and patchouli. The other, a simmering night-blooming jasmine with suede and the coumarin hay scent of flouveodorante. Both contain FRASSAÏ’s signature ingredient: maté absolute, lifting and supporting the floralcy with grace.
We had a wonderful #smellsession and are already planning our next perfume, so keep an eye and your nose out!👃🏼
Roxanne Kirkpatrick, the nose behind TEISENDDU, sends us her First Edition box from Paris, France.
This month we’re collaborating with Olfactif, @artofperfume. The theme is #SACRED, it's about centering yourself and taking an #innerjourney.
Where do you find sacredness in your life? How do you incorporate fragrance to make your journey more harmonious?
This curated collection will transport you to a sacred place Head over to Olfactif to get your October box and get your calming dose of Tian Di.
MARK BEHNKE AT COLOGNOISSEUR REVIEWS THE NEW FRASSAÏ FRAGRANCES: A FUEGO LENTO AND TEISENDDU.
“These two latest releases along with the three from earlier in this year makes Frassai the best debut perfume line of 2018.”
For Teisenddu … [NATALIA} turned to the perfumer who did some of her candles, Roxanne Kirkpatrick.
… Outeda knows when she has found a precious gem; Ms. Kirkpatrick seems to be the perfume version of that.
Lauryn Beer, senior editor at Cafleurebon walks us through her experience as she samples A Fuego Lento eau de parfum.
“While the bright lushness of its early stages recedes, A Fuego Lento lingers for many hours. The orange blossom-coumarin meld into a dreamy sensuality and the animal notes purr quietly like the fading strains of the guitar. A fragrance that pulls you where lights are low and couples disappear into the darkest corners of the dance floor. Notes: Blackcurrant buds, orange flower, jasmine sambac, civet, suede, flouve odorante, tolu balsam.”
– Lauryn Beer, Senior Editor