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New York
New York, NY,
United States

FRASSAÏ is a fragrance and jewelry house born in Buenos Aires and New York. With a sensorial approach to design, each piece is conceived to evoke the senses. Our fine scented candles and eau de parfum collection will transport you into a scented journey through places, memories and time. As part of the house's sustainable approach, all jewelry is handcrafted locally and in small quantities. We utilize recycled materials whenever possible. 

Our Story

The Story

FRASSAÏ is a jewelry and fragrance brand with bases in Buenos Aires and New York. Our pieces combine noble and organic materials and often play with fragrance, engaging the senses. Each one is the expression of an emotion. FRASSAÏ does not rely solely on expensive materials, believing that everything that comes from nature is precious. As part of the house's sustainable approach, all jewelry is handcrafted in limited quantities. Each piece is truly unique. The luxurious scented candles were developed as fine fragrances and created with top international noses.

 

The Founder

Natalia Outeda, founder of FRASSAÏ, was born in Buenos Aires, Argentina. At an early age she relocated to New York, where she worked alongside a renowned floral designer and later followed a career in the fine fragrance industry, developing fragrances for major international brands. Upon returning to her hometown in 2012, she began a new path as a jewelry designer, constantly fueled by a passion for travel and the arts. As a natural extension of her jewelry line, she developed her collection of scented candles, reflecting her passion and vision of perfumery. The fragrances are meticulously crafted, with composition and high quality ingredients at the forefront. 

 

  
EMBARK UPON A NEW SENSORIAL EXPERIENCE

NEW YORK | BUENOS AIRES

The Story

Natalia Outeda Founder Frassai.JPG

FRASSAÏ is a modern jewelry and fragrance house born in Buenos Aires and New York. With a sensorial approach to design, each piece is conceived to evoke the senses. Our fine scented candles and eau de parfum collection will transport you into a scented journey through places, memories and time. As part of the house's sustainable approach, all jewelry is handcrafted locally and in small quantities. We utilize recycled materials whenever possible. 

The Founder

Natalia Outeda, founder of FRASSAÏ, was born in Buenos Aires, Argentina. At an early age she relocated to New York, where she worked alongside a renowned floral designer and later followed a career in the fine fragrance industry, developing fragrances for major international brands. Upon returning to her hometown in 2012, she began a new path as a jewelry designer, constantly fueled by a passion for travel and the arts. As a natural extension of her fragrance jewelry line, she created a line of fine scented candles and will be introducing a new Eau de Parfum collection this Fall. 

 
EMBARK UPON A NEW SENSORIAL EXPERIENCE

NEW YORK | BUENOS AIRES